The original meaning of "Shangri-La" is a mystical, harmonious valley, gently guided from a lamasery, enclosed in the western end of the Kunlun Mountains. In turn, this Long Island spa desired a logo that epitomized the feel of an earthly paradise. Utilizing a custom typeface, I intertwined the "S" and the "L" offering the soft touch of a sensual massage.
Concept, Art direction, Design, Illustration
2009
